Discover the world of Fredrik Brodén
A racing helmet photographed from the front, a driver's suit from the front and then the back. Fredrik Brodén approaches Formula 1 the way other photographers approach a bottle on a table, which is why the Senna and Vettel pictures hold a wall rather than a magazine spread. Hamilton, Toto Wolff, Monza and the pit lane are all here.
He trained at Kulturama in Stockholm and has worked from New York, Los Angeles and now Texas, for Nike, Condé Nast, Rolling Stone, Esquire and Pirelli among others. The work outside the racing series is conceptual, built on visual metaphor and a dry sort of humour that someone once described as deceptively simple.