The PhotoGallery is one of Scandinavia's leading galleries for fine art photography. Founded in Halmstad in 2013, we represent some of the most defining voices in contemporary and classic photography — from iconic figures of the twentieth century to emerging visual artists shaping the present.

We believe fine art photography evokes memory, feeling and emotional connection. Every artist and every artwork in our collection is selected by the gallery for its artistic integrity, craftsmanship and lasting cultural value.

A different kind of gallery

Curated, not catalogued

Every artist and every artwork is selected by the gallery. Our collection is shaped by conviction, not by volume.

Built on relationships

We work directly with artists, estates, museums and private collectors. These long-standing relationships are the foundation of everything we do.

Beyond the frame

A photograph is more than a print. We help collectors with framing, placement and long-term care, so each piece lives well in the space it inhabits.

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Visit our showroom

Slottsmöllan, Halmstad

Our main gallery sits within Slottsmöllan, a historic mill complex on the Swedish west coast. Spanning 500 square metres, the space holds our permanent collection alongside rotating exhibitions and curated events throughout the year.

The showroom is open to visitors Wednesday to Saturday, or by private appointment.

Discover the showroom
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Visit our showroom

Palma de Mallorca

Our second gallery, in Palma de Mallorca, brings The PhotoGallery's curation to the Mediterranean. Designed in collaboration with Studio 3 Property Development, the space offers a more intimate setting for private viewings, advisory sessions and seasonal presentations.

By appointment only.

Book a viewing

Services we offer collectors

Art Advisory

Art Advisory

Personalised guidance for collectors building or refining a collection, for private homes, interiors and corporate spaces.

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Viewings & Events

Viewings & Events

Private viewings, exhibition openings and curated experiences in our Halmstad and Palma showrooms.

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Framing

Framing

Conservation framing in collaboration with selected craftsmen — every solution chosen to suit the work and the space.

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Nette Johansson, founder of The PhotoGallery
Our story

Founded in 2013

The PhotoGallery began with a passion for the photograph — and a belief that great art deserves to be shared. From a single showroom in Halmstad to international partnerships with museums, collectors and artists, our journey has been shaped by the people we've worked with along the way.

Read our story