It all started with a love for the photograph

We believe fine art photography evokes memory, feeling and emotional connection. Every artist and every artwork in our collection is selected by the gallery for its artistic integrity, craftsmanship and lasting cultural value.

Nette Johansson, founder of The PhotoGallery
2013

Founded by a gallerist with a love for photography

Nette Johansson founded The PhotoGallery in 2013, driven by a belief that great photography deserves to be seen, shared and lived with. In the spring of 2016, the doors opened to the gallery's first showroom at Slottsmöllan in Halmstad — a 400-square-metre space dedicated to fine art photography from artists across the world.

What began as a passion project soon grew into a meeting place for collectors, photographers and visitors who came to discover something they hadn't seen before.

From a single showroom to an international gallery

Over the years, The PhotoGallery has built lasting relationships with artists, collectors and institutions across the world. The gallery has partnered with international museums, represented some of the most defining voices in twentieth-century photography, and welcomed visitors and clients from across the globe.

Today, The PhotoGallery is recognised as one of Scandinavia's leading galleries for fine art photography — with showrooms in Halmstad and Palma de Mallorca, and a growing collection of work from photographers and visual artists who continue to shape the medium.